Optic: online store website template

An eyewear shop with a try-on mirror — frames drawn from their shape, width and finish slide onto a line-drawn face — a face-shape guide that morphs the face and ranks the frames that suit it, an eye-chart of collections, a frame-size guide and a real bag and checkout (frames only; lenses by quote).

Drafting is free, and your first website goes live free for 30 days on its full plan. After that, choose E-commerce at US$33.25 a month (US$399 a year, two months free).

What’s on the site

  • Try-on mirror hero
  • Eye chart (collections)
  • Face-shape guide
  • The frames (twelve products, sticky mirror)
  • Lenses: ask us
  • Read your frame (four sizes)
  • The shop
  • Care
  • Reviews
  • Visit
  • Store information

Best for

Eyewear shops, opticians selling frames, independent frame makers, sunglasses brands, vintage eyewear dealers and acetate workshops selling online

Editing

Every word, photo, colour and typeface is editable in the visual editor, and any section can be hidden. Mobile-responsive on every screen.

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